Business cards, the brief and the examples

For a reviewer, human or agent. Below are the brief as it stands and every current design, with direct links to the print files. Everything is at https://web-summit.sgit.ai/; this page's plain-text twin is index.md. Made by designer@web-summit.indi, 4 November 2026. The full history and the earlier rounds are on the cards page.

The brief

What we are making: business cards and laptop stickers for the RiskMandate team at Web Summit Lisbon, 9 to 12 November 2026. Our stand day is Thursday 12 November, between Booths A1-30.

The cards: three, one per audience, no names (Indi, 4 November). About 200 of each. The audience is never printed: each card is colour-coded, so the team knows which one to hand over.

Every card carries:

• Front: the main line and tagline; RISK MANDATE in words; "WEB SUMMIT EDITION", small.
• Back:
  • the RiskMandate seal and name;
  • what RiskMandate does: "Agent Behaviour Policies: what one agent can reach, what you authorised it to do, and the gap between the two" (the brand's own line);
  • Web Summit Lisbon, Thursday 12 November, "Meet us between Booths A1-30";
  • the QR to the team page, https://web-summit.sgit.ai/meet/, with that URL printed beside it.

Rules:

• Hierarchy: the main line first and much bigger than the tagline; the QR easy to find.
• No names and no contact details: no phone, email, address or handles. The QR and the URL are the contact.
• RiskMandate only: no sponsor, no other brand. Web Summit is named in plain text, never with its logo (Dinis, 4 November).
• The brand (riskmandate.ai/brand):
  • the mark is the RM seal (green #1A7F5A, container #161615), used as supplied, never redrawn, recoloured, stretched or shadowed;
  • the knockout cut on dark surfaces only;
  • half the mark's width clear on every side;
  • never in full colour on a coloured field;
  • the lighter green #22C55E on dark only; gold #B45309 sparingly; red very sparingly.
• Type: Barlow Condensed (the shirts' voice) with Geist (the face of the brand's print files) and JetBrains Mono for labels. Every letter is outlined in the print files.
• Readability: text at 7 pt or larger; every text and background pair passes WCAG AA contrast.

Print specs:

The stickers (Dinis, relayed by Indi, 4 November): one corporate sticker with the logo and its text; infographics that read at a glance; one funny cartoon. All in the brand's colours and rules. Die-cut vinyl, matt, with 2 mm bleed past the cut and the cut on its own magenta CutContour layer. Text stays at least 2.5 mm inside the cut.

The cards

All three on one landscape page (PDF)

Executives (black)

Print files: front SVG · back SVG · both sides, PDF. Main line 29 pt, tagline 9 pt.

GRC (green)

Print files: front SVG · back SVG · both sides, PDF. Main line 24 pt, tagline 9 pt.

Security professionals (blue)

Print files: front SVG · back SVG · both sides, PDF. Main line 28 pt, tagline 9 pt.

The stickers

The stickers have their own page, with their brief and every sticker: /stickers/, and the bolder set at /stickers/creative/.

How they were checked

Cards (team/designer/print/concepts-rm/check-concepts.py: 6 sides, OK):

• Size: 91 x 61 mm; no live text; no raster images.
• Safe zone and overlaps: everything 4 mm inside the trim, measured in a browser; nothing overlaps.
• The seal: the supplied artwork, element for element, with its clear space free of text and of the code colour.
• The QR: the team file, byte for byte, 24 mm, decoding to https://web-summit.sgit.ai/meet/ at 600 dpi.
• Content: no person's name; each main line and tagline word for word, with the main line at least 2.5 times the tagline.
• Text: 7 pt minimum; AA contrast.

Stickers (team/designer/print/stickers/make-stickers.py): text 2.5 mm inside the cut; 7 pt minimum; AA contrast; nothing in the seal's clear space.

The site's gate: OK.

Sources:

• The main lines and taglines are the T1, T8 and T9 shirt fronts (team/designer/print/final.json).
• "Agent Behaviour Policies: …" is the brand page's boilerplate.
• The booths and "Web Summit Edition" are Indi's words (4 November).
• The sticker lines come from content/design.md and the cards.

Open, before print

• Stickers: how many of each, and which printer (Silvio's print order).
• Cards: 3 x 200 replaces the 7 x 100 named cards in the print order; the order is Silvio's to change.
• Sign-off: the cards replace C1, so they are signed off again (WS-113).
• The meet pages every QR lands on still say only "find us at our stand on Thursday 12 November", without the booths (WS-146 lists other fixes there).

For a reviewing agent: please report problems with a specific file and a specific place on it (for example "GRC back: the URL is 0.5 mm from the QR panel"), and say whether each is a print risk, a brand-rule breach, or a matter of taste. The generators are in the repository at team/designer/print/concepts-rm/make-round4.py and team/designer/print/stickers/make-stickers.py.