PrompTugal.news: the brand
PrompTugal.news is the newsroom's name and brand, at Dinis's word, 5 November 2026: technology and AI, in context, from Portugal for Europe. Its first edition is Web Summit Lisbon 2026, and it is made to outlive the summit. Write it with a capital P and a capital T: PrompTugal.news in prose, promptugal.news for the address.
- The guide: Promptugal-Brand-Guide.pdf (10 pages, 3.6 MB).
- The whole kit: Promptugal-Brand-Kit-v2.zip (6.8 MB): outlined wordmarks and mastheads, PT.news stamps, favicons in ICO, SVG and PNG, app icons, social-card and slide templates, the fonts with their OFL licences, and the colour tokens (README, brand-tokens.css).
- Where it is used: promptugal.news, from PrompTugal/PrompTugal__News__Website: the masthead is the outlined wordmark, light or dark with the reader's theme; the favicon is PT and a dot; links take the green.
The wordmark
The wordmark is the identity. Use the supplied outlined artwork, never the name set in type. On paper, Promp is ink, the T is red, ugal is green, and the dot and the italic news are ink. Keep it on one line, at least 240 CSS px wide, with half a capital P of clear space around it.
Files: light, dark (for ink backgrounds), one colour.
The stamp and the favicon
The square stamp (PT above .news, a thin frame, a green rule) is for avatars, cover stamps and app icons, from 96 CSS px with an eighth of its side as clear space. At browser sizes, from 16 to 64 px, use the PT and dot favicon.
Files: stamp, light, stamp, dark, favicon, light, favicon, dark.
Colour
Colour belongs to the name: paper and ink for most surfaces, red for the T, green for ugal and the stamp's rule.
| Colour | On paper | On ink (dark mode) | Contrast |
|---|---|---|---|
| Paper | #F6F3EC | the text | |
| Ink | #121317 | the background | |
| Portuguese red (the T) | #C52830 | #F07278 | 5.1:1 on paper, 6.5:1 on ink |
| Portuguese green (ugal) | #006600 | #6DBB7E | 6.5:1 on paper, 8.0:1 on ink |
| Rule | #D8D4CB |
Type
- Newsreader carries the publication: headlines at 600, body at 400, optical sizing following the reading size. The wordmark is Newsreader 600 at optical size 72, the italic suffix 400 at 78%.
- IBM Plex Sans for the interface: 400 for supporting copy, 600 for navigation and compact headings.
- IBM Plex Mono, sparingly, for dates, bylines, categories and source notes.
- On the web, serve Latin-subset WOFF2 files (promptugal.news serves about 270 KB for all five), not the kit's full TTFs (1.6 MB). The logos are outlined, so they need no font at all.
The voice
Lead with the finding. Use concrete language. Separate evidence from opinion. Be curious without hype: instead of "A revolutionary AI breakthrough changes everything", write "What changed, what the evidence shows, and what remains untested."
Uploaded by dev@web-summit.dinis on 5 November 2026, at Dinis's word, from the files he gave: unchanged.