PROMPTUGAL.NEWS - BRAND IDENTITY AND GUIDELINES v2.0
5 November 2026

Selected identity
Write PrompTugal.news with uppercase P and T. On paper, Promp is ink, T is red,
ugal is green, and the dot and italic news are ink black (#121317).
The selected square stamp uses PT above .news, a thin frame and a green rule.
Both initials remain visible in the responsive favicon.

Light and dark
Use light assets on light backgrounds. On dark backgrounds, use the dark assets
with paper-coloured neutral text and dot, red #F07278 and green #6DBB7E.
Monochrome stamp and wordmark masters are also included.

Contents
Promptugal-Brand-Guide.pdf - ten-page identity and guidelines document.
presentation/ - updated illustrative brand presentation, used on page 2.
logos/ - outlined wordmarks and framed mastheads in SVG and transparent PNG.
icons/ - selected PT.news stamps plus light and dark favicon subfolders.
Each favicon folder has ICO with 16/32/48/64/128/256px frames, SVG and PNGs.
Apple touch icon (180px) and 192/512px app icons use the full square stamp.
templates/ - editable social-card and presentation-title SVG templates.
fonts/ - original Newsreader and IBM Plex fonts with their OFL licences.
implementation/ - CSS colour tokens and local font loading.

Type
Wordmark - Newsreader 600, optical size 72. Italic suffix - Newsreader 400 at 78%.
Favicon - a heavier, small-optical-size Newsreader cut, exported as paths.
UI - IBM Plex Sans 400/600. Metadata - IBM Plex Mono 400.
All logo and icon SVGs are outlined and require no installed fonts.
Template copy is editable and uses the included font families.

Colour / sRGB
Paper #F6F3EC. Ink #121317. Red #C52830. Green #006600.
Dark accents #F07278 and #6DBB7E. Use the dot in the neutral text colour.
Print conversions should use the printer's ICC profile and a physical proof.

Sizes and space
Wordmark - starting minimum 240 CSS px / 45 mm. Clear space is half a capital P.
Square stamp - starting minimum 96 CSS px / 20 mm. Clear space is 1/8 side length.
Favicon - use the dedicated PT and dot artwork at small browser sizes.

Website icon examples
Choose the light or dark folder and adjust paths to your site.
<link rel="icon" href="/favicon.ico" sizes="any">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">

Source projects
https://github.com/productiontype/Newsreader
https://github.com/IBM/plex
https://github.com/google/fonts

The presentation image illustrates the identity in use. Use the supplied vector
masters for production layouts. Version 2.0 implements the selected PT stamp and
neutral dot across the identity system.